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Virtual Concerts as a Marketing Tool

Virtual concerts in metaverse can be used as a marketing channel to promote new albums, singles, physical tours, and gigs in addition to the traditional music marketing models. During Travis Scott’s Fortnite Performance, the artist gained more than 1.5 million followers in 7 days across Instagram, Facebook, Deezer, Soundcloud, Spotify and the demand for his physical concert tickets 419% increased (Rise at Seven, 2020).

In Travis Scott's performance at Fortnite, a new song, "Scotts" was premiered. That track subsequently went to number one in the US charts (Rise at Seven, 2020).

We see a direct correlation between the artist's performances and really solid streaming and engagement growth. It is proven that this innovative performing approach functioned well as a marketing tool in this context. This way, it helped the artist generate demand for his music, physical concerts, and bring attention.


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